Digital Concept Development

University:UCN University College of Northern Denmark - Campus Sofiendalsvej
Location Aalborg, Dānija
Sofiendalsvej 60, 9200 Aalborg
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 4 773 EUR (per semester)

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Do you want to develop the digital presence of different businesses? And work strategically with design thinking focusing on E-commerce or Digital Design?

If you have an AP Degree in Design, Technology and Business, Multimedia Design, Marketing Management, E-design or Computer Science, you are qualified to study the top-up programme in Digital Concept Development.

In this study programme you will achieve knowledge, skills and competences in strategic, operational and business-oriented aspects of digital concept development based on the principles of design thinking. You learn to develop concepts that combine different disciplines such as design and e-commerce, communication and marketing, concept and business development, user understanding, technology understanding and project management.

Graduates of Digital Concept Development will fit into businesses that work with or are in need of the conceptual and user-oriented perspective to create value within e-commerce and design. Examples of these could be advertising, design and web agencies as well as communication and marketing departments in businesses, institutions and organisations.

About the programme

The Bachelor Degree programme in Digital Concept Development is of 1.5 years’ duration and covers 3 semesters

Programme structure

The Bachelor Degree programme in Digital Concept Development is of 1.5 years’ duration and covers 3 semesters. The programme includes compulsory subjects as well as lines of specialisations where you can tailor your education to your own needs and interests.

Programme objective

The objective of the Bachelor’s Degree Programme in Digital Concept Development is to teach the graduate the necessary skills to independently carry out strategic and business-oriented concept development, primarily on digital platforms and with a global perspective.

The degree programme also enables the graduate to work with digital strategic development of commerce, design, marketing and communication concepts for interactive digital solutions with a global perspective.

Description of the programme

Lessons will be a combination of taught relevant theory as well as practical hands-on learning. This means that project groups will develop digital communications solutions concurrently with being taught individual subjects.

First semester

The purpose of the first semester is to introduce the student to multidisciplinary digital concept development. The student learns to develop value-creating digital concepts for companies and organisations with a focus on the end user. Special focus areas are:

  • Concept development across different platforms
  • Understanding and researching the needs of the business sector and the customers
  • Management of digital concept development through project management and project teams
  • Science-based development and testing of solutions and concepts

The subjects are:

  • Concept and business development, 10 ECTS
  • Project management A, 5 ECTS
  • User surveys and methodology, 5 ECTS
  • Theory of science, 5 ECTS
  • Understanding technology, 5 ECTS

Second semester

The purpose of the second semester is to permit specialisation in digital concept development.

The second semester consists of two lines of specialisation, of which the student chooses one (15 ECTS) and two compulsory modules (15 ECTS). The semester focuses on professional specialisation and in-depth study.

The second semester contains the following compulsory modules:

  • Communication and marketing, 10 ECTS
  • Project management B, 5 ECTS

The lines of specialisation in the second semester are:

  • Digital design, 15 ECTS
  • Digital commerce, 15 ECTS

The educational institution decides which line(s) of specialisation to offer. The decision will take into account the interests of the students, end-user requirements and the institution’s competence focus. The institution-specific part of the curriculum shows the line(s) of specialisation offered by the educational institution in question.

Third semester

The purpose of the third semester is to develop the student’s skills with a view to creating a career-relevant profile. This is achieved through an internship, during which the student works in a professionally relevant environment, and through the final bachelor project, which may be based on the internship. The internship takes place immediately before the final bachelor project.

Third semester modules:

  • Internship, 15 ECTS
  • Bachelor project, 15 ECTS

Bachelor project

You will conclude your education by preparing a bachelor project.

This project is your opportunity to show that you master the competencies that you have achieved during the programme and that you are able to relate them to the solution of a practise-based problem.


Try out theories and methods hands-on during your 3 month internship on the Digital Concept Development programme

The internship takes place in the 3rd (and final) semester from September until November.

It is your opportunity to test the theory and methods that you have learnt in practice in a company where you and the company will collaborate on the solution of a practise-related problem.

It is possible to pack your books and add an international aspect to your acquired knowledge during your internship or during the preparation of your bachelor project. Read more about the international opportunities.

A professional language

Your education will already have prepared you, academically as well as linguistically, for studying or working abroad because you master your professional language in an international setting.

Reflective Practice-Based Learning

Read about our learning approach at UCN

Common to all our programmes is the focus on educating you for the real world. Our slogan is “Real Life Education”, and we mean this very literally. You will at least be spending a term at a work placement, and we strive to continuously develop our curriculum in collaboration with the professions, we train for.

Another common feature is our great learning environment, in which classroom teaching is key. We combine the academic and social aspects of studying, hereby easing the transition to becoming an independent student. The interaction between theory and practice combined with personal reflection remains the absolute core of all our study programmes – and the basis of our learning approach Reflective Practice-Based Learning.

Getting ready for the future

In the course of your studies you will be inspired to be creative, to explore and to be innovative; and you will learn to look critically at your own learning, your experience, your knowledge and practice. You bring your own values and personality into play, and through reflecting on your own practice you develop your personal judgement and ability to act professionally.

In the study programme you will also be working closely together with your fellow students. You learn to share knowledge and to work towards a common goal together with others. In that way you build up an important reflective competence which is decisive for being innovative, independent and productive in the labour market of the future.

Study environment

Everyday life is inspired by many different young people and a pulse that generates an atmosphere and energy on campus

The Digital Concept Development programme shares the campus at Sofiendalsvej 60 with other AP degree and Bachelor degree programmes that all belong under the umbrella of UCN Technology.

This means that everyday life is inspired by many different young people and a pulse that generates an atmosphere and energy on campus. 

Day-to-day life

Your day-to-day life as a student on the Digital Concept Development programme is shaped by our form of studying, which means that lectures and project work goes along side by side and the school facilities will be used extensively. Both classrooms as well as project work areas all over create a great study atmosphere. This all contributes a vibrant environment.

We have a tradition of a Friday Bar that opens on Fridays after 12 o’clock. The otherwise pulsating beat turns into a relaxed and social Friday-afternoon atmosphere that usually marks the beginning of an enjoyable weekend.

The school is in charge of theme events and parties during the year.

More about the program: