International Sales and Marketing Management

University:Copenhagen Business Academy - Campus Cphbusiness Søerne
Location Copenhagen, Dānija
Nansensgade 19, 1366 Copenhagen
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 4 016 EUR (per semester)
1st and 2nd semester: 4 350 EUR per semester, 3rd semester: 3 350 EUR

The programme is a great stepping stone to your dream job. You will develop knowledge and comprehension of business practice, applied theory as well as methods used for sales and marketing within an international business perspective.

The programme emphasises on business to business sales and the core subjects are Marketing, Organisation & Management, Supply Chain Management, Economics, Scientific theory and Business Law. You will determine your own professional profile through an elective theme, the internship and the final bachelor project.

The Top-up Bachelor’s degree in International Sales and Marketing programme is closely related to practice and the lessons are characterised by both lectures and exercises, and to a large extend the learning process includes working in groups.

You will be part of an international environment and you will meet students from Europe and other parts of the world.

The programme is a 1½ year study programme (Top-up) consisting of three semesters. The first two semesters will be based on theory and practice whereas the 3rd semester will consist of an internship in a company abroad or in Denmark. The internship will give you the opportunity to use the competences that you have obtained in class and apply them in practice. The last semester will also include the final bachelor project.

Cphbusiness offers the Top-up Bachelor’s degree in International Sales and Marketing at our campus in Chbusiness Søerne.

Content and structure

The Bachelor in International Sales and Marketing Management programme is a 1½ year study programme (top-up) consisting of three semesters. The first two semesters will be based on theory and practice whereas the third semester will consist of an internship in a company abroad or in Denmark.

Each semester offers project-based on the overall theme and linking all subject areas. As a natural progression, most exams are inter-disciplinary.

The third semester is a specialisation module consisting of an internship in a company in Denmark or abroad. It is important that you take an active part in finding the internship that matches the professional profile you want to acquire.

The final bachelor project concludes the programme. The students choose the topic of their bachelor report in consultation with the Academy and the company. This gives you the opportunity to apply principles in practice. The Academy must approve the project outline.

The internship will give you the opportunity to use the qualifications that you have obtained in class and put them into practice. The last semester will also include the final bachelor project.

Job opportunities

As a graduate you will among others be able to apply for the following types of jobs:

  • Marketing Manager
  • Marketing Co-ordinator
  • Export Manager
  • Sales Support Executive
  • Sales Manager
  • Key Account Manager

Further information

Contact the International Office of your department for details on partner universities abroad that may offer attractive Top-up Bachelor’s or Master’s degree programmes abroad.

Learning environment and study activities

At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

Thus, Cphbusiness’ study activities aim to develop your academic and personal skills, in order to let you navigate in an organisation and create value at a work place or start and run your own company.

Study activities

We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation.

Education with a world of opportunities

At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

In every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you when you graduate.

What we expect of you as a student

Active participation in the study activities at Cphbusiness will, to a great extent, help you feel better equipped for your future job. Therefore, we expect that you:

  • participate in study activities with lecturers, in study groups and on an individual level;
  • participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
  • want to learn in groups along with your fellow students with a diverse background;
  • work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
  • want to be challenged in your international and linguistic skills.

You should expect to place your part-time job in the evenings and weekends.


The purpose of the internship is to give the student an opportunity to apply his/her skills from the first semesters by working in a company in a relevant sector on a job-like basis.

The companies are expected to contribute with best practice experience. During the internship, the student has a guidance teacher from his/her programme as well as a contact person in the company.

The internship and bachelor project placed in the 3rd semester has a duration of five months. During the initial three months (the internship period) the student works full time and during the remaining two months the main focus is on the completion of the bachelor project and the student agrees with the company to either stay physically in the company or connected to the company.

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