Marketing Management

University:Copenhagen Business Academy - Campus Cphbusiness Søerne
Location Copenhagen, Dānija
Nansensgade 19, 1366 Copenhagen
Duration: years ( semesters)
Degree
ECTS ECTS
Study start, (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 4 100 EUR (per semester)
1st, 2nd and 3rd semester: 4 350 EUR per semester and 4th semester: 3 350 EUR

What can you use the AP Degree for?

The AP Degree programme in Marketing Management qualifies you to handle different job functions within marketing, sales, media, trade and in the shipping industry. Typical job functions for graduates from the AP Degree in Marketing Management are Marketing and Sales Coordinator, Marketing Assistant and Sales Assistant.

Dive into the AP Degree in Marketing Management

The study programme is based on applied science, providing a combination of economic, communicative and cultural subjects with emphasis on international marketing. The purpose of the programme is to qualify the students to implement the academic knowledge in practice in order to strengthen and develop companies’ trade and sales promotion nationally as well as internationally. 

The teaching is based on group work where you will get the chance to interact with fellow students and teachers. At the 3rd semester you can study abroad – most often at one of our partner universities – or you can participate in projects in Denmark or abroad. At the 4th semester you will have an internship in a company either in Denmark or abroad.

Good job opportunities and possibilities for further education

As a student on the Marketing Management programme you have good job opportunities and possibilities for further education nationally and internationally. Furthermore, the programme also provides a good basis for starting up your own company. 

With an AP degree in Marketing Management, you can apply for the following Top-up Bachelor’s degrees:

  • Bachelor’s degree in International Sales and Marketing Management
  • Bachelor’s degree in Sport Management
  • Bachelor’s degree in International Hospitality Management
  • Bachelor’s degree in Innovation and Entrepreneurship

There may also be other opportunities for further study, in Denmark and abroad. If you would like to know more about your opportunities for further study, please contact the Student Counselling.

If you wish to continue your studies abroad, this is also a possibility.

The AP degree in Marketing Management gives you access to bachelor degrees at different universities abroad. To get a Bachelor’s degree abroad you will normally have to study for 12-18 months after graduating from a two-year AP degree programme at Cphbusiness.

Be aware of the fact that you have to contact the different universities yourself in order to receive information concerning their admission requirements.

Job opportunities

Due to the practical aspect of your education at Cphbusiness, you will know how to work efficiently in a company from the very first day at your job. During your studies you will complete an internship and work on a final exam project in close cooperation with a company. This will often lead directly to your first job.

With an AP degree in Marketing Management you could be employeed in one of the following areas:

  • Marketing Coordinator
  • Sales-, Export- or Marketing Assistent
  • Social Media Coordinator
  • Sales Consultant
  • Account Manager
  • Information Officer
  • Sales Trainee

The programme is suitable if you would like to work in companies or organisations in which growth and innovation is necessary in order to develop new products/concepts and penetrate new markets.

Do you want to be an entrepreneur? Then this programme will give you tools and competences to start up your own company.

The AP degree in Marketing Management is a two year study programme consisting of four semesters.

The first three semesters are based on variated and practice oriented teaching, such as project work, case work and presentations which will be based in Danish and foreign companies. With a practice oriented view, you will get an insight in how the programme is relevant in the job market. The last semester will also include the final exam project.

The 4th semester is an internship semester, where you have the chance to use the qualifications that you have gained though the programme. At this semester you will have to write a final exam project which typically is based on a specific assignment for a company. You can write the final exam project alone or together with one or two fellow students.

During the programme you have the opportunity to go abroad in the 3rd and/or 4th semester.

On each semester you will have one or several subjects which will connect the courses together.

Study style

At Cphbusiness, all of the study programmes are scheduled as a full-time course of study. However, we try to create an environment where you can study full-time and also work at a part-time job. We do this in order to help you strengthen your business skills. As a result of this, you typically have two half days or one whole day off every week, which you can use on your part-time job, together with your study group or on your own preparation. However, you should expect to place your part-time job in the evenings and weekends.

At Cphbusiness, we see it as our most important task to contribute to your development so that you can help create the future business life.

Thus, Cphbusiness’ study activities aim to develop your academic and personal skills, in order to let you navigate in an organisation and create value at a work place or start and run your own company.

Study activities

We believe that you learn best by working with specific tasks in practice. Therefore, our student activities are less focused on traditional teaching and to a greater extent built around activities where you play an active role yourself. You will have co-responsibility for and influence on your own learning, and feedback will be an important part of the study activities.

Besides traditional teaching, the study activities will include project work, cases and assignment work, where you through cooperation and dialogue solve specific tasks along with your fellow students and with your lecturers as counsellors. Furthermore, you will be challenged in digital study activities.

The Marketing Management programme consists of four semesters divided into flows, where you will work hands on with projects, cases and presentations. You also come across classical disciplines such as sales, economics, organization and marketing theory. During your fourth semester you will join a company for a three-month internship either in Denmark or abroad.

Education with a world of opportunities

At Cphbusiness, we offer you the opportunity to build and unfold your global, intercultural and linguistic skills through study activities, where you cooperate with students from all over the world. As a natural part of the study programme, the teaching activities including books and cases etc. will be in English.

In every study programme, an obligatory internship is included where you can test your own skills in a company abroad or in an international company in Denmark. In doing so, you will prepare yourself for the global job market that waits for you when you graduate.

– The teachers of the Marketing Management programme are great motivators and manage to make my education interesting, fun and exciting. I would definitely recommend the Marketing Management programme to anyone with an interest in marketing!

Valentin Kamenov, international student at the AP programme in Marketing Management.

– We have a great international study environment, and I now have ‘colleagues’ from several countries. We spend a lot of time working on projects and cases which are often specific problems that we solve for companies. This makes it fun to study.

What we expect of you as a student

Active participation in the study activities at Cphbusiness will, to a great extent, help you feel better equipped for your future job. Therefore, we expect that you:

  • participate in study activities with lecturers, in study groups and on an individual level;
  • participate in a mix of study activities (for example project work, workshops, digital learning activities and traditional teaching);
  • want to learn in groups along with your fellow students with a diverse background;
  • work full time with your studies – this means around 40 hours weekly besides a potential part-time job; and
  • want to be challenged in your international and linguistic skills.

Internship

The purpose of the internship is to give the student the opportunity of testing in practice his/her learning skills from the first semesters by working in a company in a relevant profession on a job-like basis.

The companies are expected to contribute with best practice experience. During the internship, the student has a supervisor from the programme as well as a contact person in the company.

The student and the guidance teacher together set goals for the student’s learning during the internship period, which will subsequently be normative for organizing the student’s job function.

The internship period is concluded with an exam in which the guidance teacher evaluates the student’s learning from the internship against the initial goals.

You may compare the internship to a full time job with the same demands to working hours, effort, commitment, and flexibility, which the student is likely to meet in his/her first job.

Examples on topics

  • International marketing
  • Economics
  • Organisation and supply chain management
  • Market communication
  • Business law

Structure

  • 1st-3rd semester: Classroom teaching, projects, individual guidance, guest lecturers
  • 4th semester: Internship and final exam project

More about the program: www.cphbusiness.dk