Earn two individual master degrees in Marketing while studying at BI in Oslo for one year, followed by one year at LUISS University in Rome.

What will you learn?

Do you want to be prepared for the international job market? Our joint programme is taught in two different locations to provide a unique multicultural experience, and you will benefit from the knowledge, perspectives and research-based training shared by two internationally acclaimed business schools. The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome. 

This joint programme prepares you to make data-driven, customer-oriented decisions across countries and cultures. You will build a strong foundation in modern marketing and market communication, and learn how customer experience, innovation, pricing, relationships, and performance marketing create value in international settings. 

The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace.

You will be able to evaluate decisions considering conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after.

Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.  

Luiss

Located in the eternal city of Rome, Luiss is an international university specialised in the fields of social science, providing a diverse learning environment based on entrepreneurship, responsibility, and sustainability. Since its founding, Luiss has developed privileged relationships with the business community, government institutions and civil society.

The Luiss educational model combines academic rigour with practical relevance. Its main features are: 

• Research: Luiss faculty members are experts in their fields, actively engaged in their research communities as well as in professional and management communities.
• Experience-based: Luiss relies upon a highly selected pool of top executives, chartered consultants and diplomats to discuss topics in class.
• Problem-driven: Luiss programmes require students to engage in projects and research, in which they are expected to develop solutions to real-world problems.

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study the BI–Luiss Joint Master in Marketing.

Career possibilities

Employers value graduates who combine human insight, analytical expertise and business acumen, and who can operate across cultures and markets. You can work where marketing links directly to growth, loyalty and market impact, in Norway and internationally. See the box on the right for examples of areas you can work in.