Customise your Master in Business degree by choosing a major in Marketing.

What will you learn?

This major connects marketing tightly to economics and decision-making. You learn to understand customers and markets, and to turn insight into choices on product, price, communication and channels that create profitable growth. Teaching is research-based and practical: you work with real cases, use qualitative and quantitative methods, run tests, and focus on the metrics that actually show impact.  

You will learn to: 

• analyse customers and markets with qualitative and quantitative methods and interpret findings correctly
• turn insight into strategy: segmentation, target groups, positioning and a clear value proposition and go-to-market plan
• set prices and offers that protect margins and grow long-term customer value 
• plan and improve customer journeys and digital activity across channels using measurement and experimentation 
• show marketing’s effect on revenue and profitability and communicate clear recommendations across marketing, finance, sales and product, while making responsible choices on ethics, privacy and sustainability

Why choose this major?

Engaging learning experiences and quality teaching are something we strive to provide to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to major in Marketing at BI.

Career possibilities

Competition is intense, platforms and AI move fast, and leaders expect proof of impact. Employers look for graduates who combine human insight, data literacy and business judgement, and who can link marketing work to growth and profitability. 

Examples of areas you can work in: 

• Customer insight and market research – from qualitative studies to analytics and experimentation 
• Customer experience and loyalty – journey design, CRM and service improvement 
• Digital marketing and growth – channel planning, attribution, testing and performance improvement 
• Pricing and revenue management – price/pack strategy, promotions and margin management 
• Brand and product – positioning, launches and portfolio development 

You’ll be prepared for roles across Norwegian and international organisations, from growth companies to established corporations, as well as consulting and the public/non-profit sector. The mix of human insight, analytical expertise, and business acumen makes you stand out in a job market that rewards data-driven and customer-focused decisions.