Become a well-prepared leader within marketing in the modern economy. Learn how to understand the consumer’s psychology and behaviour, marketing research, statistical methods, and how to build strong brands.

What will you learn?

Our Master in Strategic Marketing Management educates data-driven customer-oriented leaders, able to analyse data, understand customers and make value-creating decisions about digital marketing, innovation, pricing, relationships and sustainable business strategies for market growth.  

Teaching is research-based and practical: you will learn to use quantitative and qualitative methods, analyse real cases, and design and evaluate marketing strategies. You will also learn to consider stakeholder interests, ethics, sustainability and privacy when making marketing decisions. 

You will acquire: 

• an in-depth understanding and knowledge of the major topics within the field of marketing, such as customer experience, innovation, pricing, relationship management and performance marketing
• a good understanding of how marketing contributes to value creation
• thorough familiarity with digital marketing
• the ability to critically assess and analyse marketing-related problems and provide data-driven recommendations or decisions
• be able to design, execute, and evaluate cohesive marketing campaigns across multiple channels, utilising various tools to optimise performance and achieve organisational goals
• shape pricing and innovation strategies that support growth and profitability
• consider stakeholder interests, ethics and sustainability in marketing decisions

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study the Master in Strategic Marketing Management.

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.

Career Possibilities

Our Master in Strategic Marketing Management prepares you for a successful marketing career both nationally and internationally by providing you with relevant and cutting-edge marketing skills.  

After graduating from the programme, you will have acquired good analytical skills, a strategic customer-oriented mindset and practical, research-based marketing knowledge that make you attractive for a wide range of positions. 

Examples of possible future positions:  

• Strategic marketing manager 
• Product manager 
• Brand manager 
• Marketing research specialist 
• UX and customer insight consultant  
• Digital & performance marketing manager 
• Pricing & revenue manager 
• B2B marketing & sales manager   

The unique blend of human insight, analytical expertise and business acumen makes you stand out in the job market.